Logo Design
Logo design presents the most challenging aspect in graphic design. To communicate a graphic that will represent the company mission is the reason a logo is so important. My personal approach begins with sitting down and learning about the company itself, understanding the companies’ goals, their product, their personality and their target market. My design aesthetic is clean and direct, which is a positive step in designing logos. Keeping the design clean and effortless is the trick that needs to be pulled off for a successful design.
Signage and Wayfinding
Being a production designer is an intricate part of the design process. Working in signage, the role calls for the designer to implement the brand in a visual productive showcase to the public in the most visually appealing way. Instructional drawings for fabrication, site plans for installation, and permit drawings for townships are the responsibility of the production designer. Dealing with interior and exterior signage, the designer must keep in mind the importance of directing people to the place they are looking for. This is called wayfinding.



Custom signage
Custom signage such as dedication plaques or wallsystems are a good way to show creativity. The function of dedication is to pay respect to a collective fundraising.








