From Conceptual Thinking
To Professional Results
Working as a graphic designer for twenty years has given me the opportunity to utilize my skills in publishing, signage, marketing and web-design. I have an overwhelming desire to work and grow in the ever-changing field of trends and technology. As a designer my focus is to remain current with the software tools, and to keep myself current with the ever changing trends in design. For the past three years I have worked as a consultant to broaden my capabilities as a stronger well-rounded designer.
In this competitive marketplace, choosing a graphic designer is challenging. A versatile designer must have the ability to see the scope of a project from it’s infancy to it’s conclusion. Every client requires a different set of goals. From print, to web, from advertising to marketing; whether a ¼ page ad or a published manuscript, I approach every single project with the inspired creative enthusiasm that will enable my clients achieve their goals. The ability to visually communicate ideas is the essence of a designer and I believe the foundation of a cohesive vision.
Web design
The overwhelming popular need for good web design has branched out with the new advances in CSS3 and HTML5. Staying ahead of the curve and watching new trends in layout, typography and functionally is a big part of being a web designer. It’s a very exciting time for web designers; there are more choices to develop thoughtful navigation and interactivity to give the user a dynamic experience. Using javascript like jquery has introduced a world of control without the knowledge of writing code. The extension of utilizing on-line font families has increased the designer's typographic control. All these innovations show us that the future looks very positive. For designers, these advances help us without bogging us down with heavy back-end development so the designer can do what they do best: design.
In a time where print design jobs have become increasingly difficult to land, a designer needs to make adjustments. The fact is that there is no other way to learn about color, layout or typography without this discipline. I am passionate about the art of publishing and the process in which ink prints on paper. Designers need to recognize the importance of print and how this process sharpens our skills and improves our eye for good design. Personally, I wish the market yielded more opportunity in print, but with the popularity of the web and the cost of printing it is highly unlikely to change. An experienced designer can make that leap from print to web without forgetting the fundamentals of good design.